How Much Should You Spend On Marketing Technology?

Marketers are used to spending on media, on agencies and on activations. But since technology burst out to the forefront of marketing spending a few years ago, the leadership has been unsure of how much to carve out for technology spending due to a lack of benchmarks. This calculator, built on some intensive research by Gartner for […]

Read More

5 Must Have Integrations with Marketing Cloud ExactTarget

ExactTarget is powerful and if you are using it, then you already know it. If you transitioned from a simpler email marketing tool such as MailChimp or MyEmma then you were probably overwhelmed by the number of levers ExactTarget presents to you. Yet, there are some aspects of email marketing that are best left to […]

Read More