How Much Should You Spend On Marketing Technology?

Marketers are used to spending on media, on agencies and on activations. But since technology burst out to the forefront of marketing spending a few years ago, the leadership has been unsure of how much to carve out for technology spending due to a lack of benchmarks. This calculator, built on some intensive research by Gartner for […]

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10 Things to look forward to at Dreamforce 2016

More than 130,000 people from 82 countries will be in San Francisco from October 4-7 taking in all that Dreamforce has to offer. Let me pause there for a second and let you catch your breath. A further 200,000 people will be attending the event online. This Dreamforce, like all previous ones, will be choc-a-bloc […]

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