How Much Should You Spend On Marketing Technology?
Marketers are used to spending on media, on agencies and on activations. But since technology burst out to the forefront of marketing spending a few years ago, the leadership has been unsure of how much to carve out for technology spending due to a lack of benchmarks.
This calculator, built on some intensive research by Gartner for 2015-16, helps you make a back-of-the-envelope estimation for your annual marketing technology spend. The research was conducted across enterprises with a median annual revenue of $3.5bn and across the US, the UK and Canada. It represents both B2B and B2C companies across a wide variety of industries, so use this calculation only as a benchmark.